Verdant
Transforming a dense sustainability report into a compelling editorial narrative for a renewable energy leader.
Client
Verdant Energy Group
Industry
Energy & Sustainability
Year
2023
Services
Editorial Design, Data Visualization, Copywriting
Challenge
Annual sustainability reports are typically dense, jargon-heavy documents that few stakeholders actually read. Verdant wanted theirs to be different — an engaging piece that could genuinely shift perception and attract investment.
Approach
We approached the report as a magazine, not a compliance document. Complex data was translated into clear, beautiful infographics. Environmental impact was made tangible through comparative visualizations. The narrative was restructured around human stories — the engineers, the communities, the ecosystems affected by Verdant's work.
Outcome
The report was downloaded over 50,000 times — ten times their previous report. It directly contributed to securing a major institutional investment round and was shortlisted for a D&AD Pencil in the Information Design category.
50K+
Downloads
10x
vs. previous report
3
Industry awards
Credits
Art Direction
Paco Reyes
Data Viz
Nuria Font
Writing
Marc Esteve